Diamond Paints E-Commerce Platform
E-commerce platform enhancements and performance optimizations for one of Pakistan's largest paint manufacturers.
Role
Lead Architect
Duration
3 Months
Platform
Production App
Status
Codebase Complete
System & Product Summary
This project involved leading the front-end UI enhancements, bundle optimization, and ongoing maintenance for the Diamond Paints e-commerce platform. Delivered PageSpeed optimizations, product visualizer UI upgrades, and cross-browser stability fixes.
Core Problem & Friction
High image rendering overhead and unoptimized Webpack bundles caused massive PageSpeed load latencies, leading to customer drop-offs on mobile networks.
Technology Stack
Key Features & Functional Scope
Performance optimizations reducing load time by 40%
Cross-browser compatibility fixes across legacy mobile devices
New product catalog and color selector features
SEO markup improvements and Webpack bundle minimization
Project Showcase
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